March 24, 2026

Why Investing Rarely Feels Comfortable - and Why That’s Normal

If you’ve looked at the markets recently and thought, “this doesn’t feel normal” - you’re right. It doesn’t! But here’s the important bit… it’s also completely normal.

I came across a brilliant piece recently listing 78 reasons people chose not to invest - and they’re not trivial.

  • World wars
  • Recessions
  • Oil crises
  • Russia invading Ukraine.
  • Market crashes
  • European debt crisis - Greece.
  • Political instability
  • “The market is too high” (this one appears… a lot)

Every decade had its reasons. Every year had its headlines.  And yet…A $1minvestment in the S&P 500 from 1934 would have grown to over $2.3 billion by 2011. That’s not because markets were smooth. It’s because they weren’t.

What volatility actually is

Most people see volatility as a problem. In reality, it’s the price of admission.

Warren Buffet famously said, “The stock market is a device for transferring money from the impatient to the patient.”

What we get is this:

  • Lengthy periods of “nothing much happening.”
  • Followed by sharp, uncomfortable movements.
  • Then a return to growth

Or,more simply:

It feels wrong… right before it turns out to be right.

The real risk isn’t volatility.  The real risk is behaviour.  Every one of those 78 reasons led to the same decision:

“I’ll wait until things feel more certain.”

The problem is… they never do.  There is alway

  • another headline
  • another crisis
  • another reason to pause

And waiting for certainty usually means missing the recovery.

So what should you do?

Nothing dramatic. In fact, that’s the point. Stick to the plan. Accept that volatility is part of the journey.

Remember what markets have always done over time. Because investing isn’t about avoiding bad periods. It’s about getting through them.

Final thought

If markets feel uncomfortable right now, that doesn’t mean something is wrong.

It usually means somethingis… happening. And historically, that’s been where the opportunity lives.

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